I bet that you own at least one loyalty or ‘reward’ card. They sound like a great idea – You get money and points for just doing your normal grocery shop! Well, if you think you’re getting something for nothing, then you’re wrong…
Tag: Psychology
Fact or Fiction: Do New Year’s Resolutions actually Work?
New Year’s Resolutions: Just what is the point? I used to hate the idea of resolving to do something good just because it was a new year. And yet there seems to be something magical about the stroke of midnight on December 31st: Many of us pledge to get fit, save money or stop smoking. Having witnessed family and friends make dozens of failed attempts, it’s tempting to think that Oscar Wilde had it right…
Resolutions are “pure vanity. Their result is absolutely nil”. Oscar Wilde (1909), The Picture of Dorian Gray

Psychologists have tried to answer these questions and a team of researchers from America did some intensive work to find out the secret of sticking to New Year’s resolutions. Read on to find out if you’ve got what it takes to carry through on your resolution…
Social Conformity: Do you just follow the crowd?

How can you save a life with a hot, tasty beverage?
Yesterday, I happened across a diabetic man who desperately needed some sugar. By giving him some hot chocolate to drink, I was able to put his blood sugar levels back to normal levels.
What amazed me was that this man he had been completely ignored by the rest of the general public! And when I tried to get more help, no-one would! Why can we so often reluctant to help?

Take the Music Personality Test! Find out what Your taste in Music says about You!
What’s your favourite piece of music? What style of music do you hate? Every single culture and society has developed its own style and way of making music. But given a choice, there will be some music types that you will prefer. Why is this?
Why do some of us have Dizzee Rascal on our iPod’s when others are happy with Frank Sinatra in their record collection? Find out today what your music choices reveal about you… Read more
Halloween Special: Do women get scared more easily than men?
The Man Who Could Never Forget

It’s cold outside; Moscow in the 1920’s was not a happy place to be: Russia was still reeling from the bloody Bolshevik Revolution and Lenin had recently come to power. But for one newspaper reporter going about his normal work, life was about to change forever. Read more
Take the Personality Test!
How would you describe yourself? Would other people agree? Today’s blog is about finding out what type of personality you have… Read more
Decisions Decisions… Memory and Choice
I seem to spend a considerable amount of my life in supermarkets; probably because I can never decide what to buy. There seem to be too many choices! If you ever happen upon me in a supermarket, I’ll probably be in the breakfast cereal aisle pacing up and down, scrutinising different packets – completely unable to make a decision.

Do you ever struggle like me to make decisions when shopping? Perhaps it’s not the supermarket for you – maybe it’s choosing new shoes or what to wear in the morning; We all struggle with making decisions from time to time; This blog might shed some light on why you find it so hard. The last time I looked at whether we can really ever trust our memory. This is the second in a series on memory, and shows how memory affects our ability to make good decisions… Read more
Memory: ‘I’m Sorry and You Are?”
Mind Reading: Secrets and The Science!
One of these people is trying to deceive you – can you tell who?
Today’s blog is all about whether it really is possible and whether you can tell what someone is really thinking. Many believe that there is a science behind ‘reading minds’. Read on to find out more about the secrets and the science. Read more

