Tag: Psychology

Loyalty Cards: What the Supermarkets know about You!

I bet that you own at least one loyalty or ‘reward’ card. They sound like a great idea – You get money and points for just doing your normal grocery shop! Well, if you think you’re getting something for nothing, then you’re wrong…

Ex-Home Secretary David Blunkett branded loyalty cards 'an invasion of privacy', but was he right?
The barcode bleep is like the soundtrack to modern society. And in the 21st Century, we must shop to survive. But when you use a loyalty card, every bleep sets off an invisible chain of electronic events: In the UK, purchases are instantly fed into a huge computer database for detailed analysis. But why, and for what purpose? Today’s blog explores the murky world of the supermarket loyalty card… Read more

Fact or Fiction: Do New Year’s Resolutions actually Work?

New Year’s Resolutions: Just what is the point?  I used to hate the idea of resolving to do something good just because it was a new year. And yet there seems to be something magical about the stroke of midnight on December 31st: Many of us pledge to get fitsave money or stop smoking. Having witnessed family and friends make dozens of failed attempts, it’s tempting to think that Oscar Wilde had it right…

Resolutions are “pure vanity. Their result is absolutely nil”. Oscar Wilde (1909), The Picture of Dorian Gray

What are your New Year's resolutions?
These days I’m less of a resolution-hater. In fact I’ve actually quite warmed to the idea, and I’ve even made myself a few New Year’s resolutions for this year: To start writing a book, to change my gym routine and to make sure I have more fun! But will I just be like everyone else; starting with good intentions, but disappointed and disillusioned a couple of months down the line?

Psychologists have tried to answer these questions and a team of researchers from America did some intensive work to find out the secret of sticking to New Year’s resolutions. Read on to find out if you’ve got what it takes to carry through on your resolution…

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Take the Music Personality Test! Find out what Your taste in Music says about You!

What’s your favourite piece of music? What style of music do you hate? Every single culture and society has developed its own style and way of making music. But given a choice, there will be some music types that you will prefer. Why is this?

Why do some of us have Dizzee Rascal on our iPod’s when others are happy with Frank Sinatra in their record collection? Find out today what your music choices reveal about you Read more

Decisions Decisions… Memory and Choice

I seem to spend a considerable amount of my life in supermarkets; probably because I can never decide what to buy. There seem to be too many choices! If you ever happen upon me in a supermarket, I’ll probably be in the breakfast cereal aisle pacing up and down, scrutinising different packets –  completely unable to make a decision

Do you ever find it difficult deciding what to buy?

Do you ever struggle like me to make decisions when shopping? Perhaps it’s not the supermarket for you – maybe it’s choosing new shoes or what to wear in the morning; We all struggle with making decisions from time to time; This blog might shed some light on why you find it so hard. The last time I looked at whether we can really ever trust our memory. This is the second in a series on memory, and shows how memory affects our ability to make good decisions… Read more