Tag: Shopping Psychology

Nostalgia: Why we think things were better in the past

HotlineThey just don’t write blogs like they used to. Back in the good old days there was none of this Twitter or Facebook piffle. Web pages were once simple and images didn’t instantly appear but – like a photo being developed – gradually formed out of a pixelated mess. In the 1990s, receiving an email was still a fun novelty. Ah, the how things were better back then. You kids don’t know you’re born.

Contrary to what you might think, it’s not senior citizens who are the experts in nostalgia. At the tender age of thirty, I’m as adept at reminiscing as anyone. I can fondly remember a bygone era where social engagements weren’t cancelled on the whim of a text-message. Foolish sentimentality? We rose-tinted nostalgics are perhaps the ones most capable of dealing with modern-day life. Today’s blog post is for everyone who thinks things were better when they were a kid… Read more

Loyalty Cards: What the Supermarkets know about You!

I bet that you own at least one loyalty or ‘reward’ card. They sound like a great idea – You get money and points for just doing your normal grocery shop! Well, if you think you’re getting something for nothing, then you’re wrong…

Ex-Home Secretary David Blunkett branded loyalty cards 'an invasion of privacy', but was he right?
The barcode bleep is like the soundtrack to modern society. And in the 21st Century, we must shop to survive. But when you use a loyalty card, every bleep sets off an invisible chain of electronic events: In the UK, purchases are instantly fed into a huge computer database for detailed analysis. But why, and for what purpose? Today’s blog explores the murky world of the supermarket loyalty card… Read more