Tag: eggs

It’s good to go to work on an egg, as long as it’s not Easter

laughing eggsAs a child, I thought “go to work on an egg” was an advert for oval shaped cars. Starting soon after the end of World War II, “Go to Work on an Egg” was a long-running campaign that became one of the most successful food promotions of all time. Humorous television (see below) and newspaper ads encouraged the British public to eat an egg at breakfast and, by the 1960s, we were each dipping, scrambling and frying our way through five a week. Back then, every doctor in the land said eggs were good for health but come the 1970s our love affair with them started to crack. Medics warned that eggs could raise cholesterol levels and when Conservative MP Edwina Currie suggested that all British eggs might be infected with Salmonella in 1988, egg sales went splat – dropping by 60% overnight. Read more