Tag: decision making

Looking for a bargain? Don’t shop on a Sunny Day

This post was chosen as an Editor's Selection for ResearchBlogging.orgSpending MoneyForget twitter, Facebook and social networking. If you want real followers – the physical ones – just get yourself a roll of yellow labels. Come early evening when supermarkets start reducing short-dated produce, a rabble of anxious-looking shoppers will invariably tail staff members as they mark down food. It seems many of us are ravenous for bargains in this age of austerity.

If you’re someone who loves snapping up deals – take some advice: avoid the high street on a sunny day. Blue skies are great for lifting the mood, but as recent research shows – it also impairs your ability to spot a shrewd bargain… Read more